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IKEA invites women to pee on their magazine advert to see if they're pregnant
If you're up the duff and fancy getting a discount on a cot from IKEA, just take a piss on their ad.
The ad can be found in Swedish publication, Amelia, and the ad uses technology similar to what’s in a home pregnancy test. If the test is positive, the page reveals that a black-brown Sundvik crib that costs 995 krona will be on sale for 495 krona. Pretty sweet deal.
It's a cool idea but I still find it kinda weird.
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